Here’s a blog about blogs. I was speaking with Victoria Francis, my nail specialist, today about her concern in taking over my blogs coming up. She was mentioning to me that she really did not know how she could fill all those blog entries. I said, “You have been doing nails close to 10 years. I am sure you have a wealth of knowledge that you would like to share with others.” I gave her examples, including the types of nail polish, the type of wax treatments, calluses, cuticle care, etc. That started her thinking and all of a sudden she had about 20 ideas.
Oftentimes, we assume too much knowledge on the part of the consumer. I call that the “curse of knowledge”. I have to always remember that when i hire new staff. We cannot assume anything. In that spirit, I wanted to explain to you, the readership, why I have this blog. The goal is for my staff, who I think is the best in the world and the most knowledgeable, to impart those years of wisdom to you. We are not into “salesmanship”. It is about knowledge and education. At heart, I guess I am a frustrated professor. I love writing and speaking and I have imparted that culture to my spa staff. I think they will start getting into becoming an educator of sorts. An I am very proud of that.
In order to get that information to you more handily, I think what would be important is to give you that knowledge regularly and consistently. Therefore, I have asked that a specific day be dedicated to a certain type of spa knowledge. For example, every Tuesday would be about nails and every Wednesday would be about massage. To tell you the truth, I don’t know what my staff has set up. That is up to them. In order for you guys to appreciate what the blog is about in case you forget Tuesday’s is about nails, I would have a title for the blog like “Cuticle Corner” (Okay, my nail specialists don’t care for that name that I came up with but they will probably come up with something more creative). However, I really like “Kneading Knowledge” for the bodywork/massage section. Heaven knows if my staff will.
Anyway, I wanted you guys to know not only the mission of my spa but also the mission of this blog and why you should read it and learn from it. I hope you enjoy it.
